Owens Corning announced on June 7, 2018 that it earned the 2018 Women’s Choice Award®, which recognizes the brand behind America’s Most Recommended™ Roofing Products. This designation is based on a national survey reflecting responses from thousands of women in the United States who were asked to select brands they would highly recommend to friends and family. The announcement coincides with National Roofing Week, June 3 through June 9.
“We are honored that women have expressed their confidence in Owens Corning Roofing with the Women’s Choice Award. Women have long driven design and style decisions inside and outside the home, including the roof,” says Sue Burkett, marketing manager, Owens Corning Roofing. “Women consider the functional features of a home’s roofing system that help seal and defend a home from the elements, as well as the aesthetic aspects of the roof.”
A new roof consistently ranks among the top home improvements that achieves a strong return on investment. As a home’s roof typically represents about 40% of a home’s exterior, the roof can play a significant role in boosting curb appeal. The summer provides an opportunity for consumers considering home improvements to view their roof as both functional and stylish.
The annual Owens Corning Shingle Color of the Year initiative, which highlights the roof as a design element, is informed by women’s influence in coordinating a home’s external color schemes. The company developed color tools, such as online style boards and visualization resources, to help consumers consider the important aesthetic aspect of a new roof.
Delia Passi, Chief Executive Officer and Founder of the Women’s Choice Award stated, “By carrying the Women’s Choice Award seal, brands like Owens Corning® signify their commitment to empower women to make smart buying choices, which is important because women’s spending power continues to grow. They currently control the majority of the purchasing decisions for consumer goods in the United States.”
This award can serve as a competitive differentiator in the marketplace. “When a woman is willing to recommend a brand or service to others, it means that business has earned her loyalty. We are pleased to salute Owens Corning Roofing for its focus on excellence, a commitment that is recognized by women consumers nationwide,” Passi continued.